Beauty | wellness | health | ecommerce

About Heather

Heather is a highly skilled Marketing Director with a proven track record in strategy, team leadership, and combining creativity with data-driven approaches. She excels in project management, organization and creative direction.

Working with countless beauty, wellness and health brands, Heather oversees every aspect of your marketing needs, from concept development to sourcing, negotiations and seamless execution. She develops and executes comprehensive 360° marketing plans that align with growth objectives and maximize ROI.

As a seasoned leader, Heather successfully launches new brands, builds and leads high-performing teams, produces campaigns and leads every marketing touchpoint for your brand.

Highly experienced in:

  • Skincare

  • Med spa, medical aesthetics, cosmetic treatments

  • Product development and launch strategy

  • Clinic practises and development

  • Franchising

  • E-commerce and DTC

Let’s Get to work

CoNSULTING

The ideal choice if you want a personalized plan that is tailored to your goals. Flexible to meet your needs as your business grows.

Your right hand woman working alongside you.

360 Strategy

All your marketing strategy and campaign planning.

  • Content and social planning

  • Email strategy

  • Paid Ads

  • Budget allocation

  • Influencer marketing

  • Creative direction and production

  • Events

Fractional cmo

Strategic marketing leadership tailored to you and your team’s unique needs—without the commitment of a full-time executive.

Ready to take your brand to the next level?

A SMALL SELECTION OF my WORk

  • branding + social

  • Photoshoots

  • product development

  • Brand Building

  • Campaigns

  • Creative direction

  • PR

  • New store openings

  • ecom pr

  • Campaign launch

  • New Product launch

  • Spokesperson pr

  • Grand openings

  • Celebrity PR

What people are saying

  • "Heather is bright and positive with an excellent ability to communicate your vision into reality. She has a knack for taking over complicated things and excess information and simplifying it down to a sentence or two that says even more, with more impact. She’s very methodical, strategic and plans things out step-by-step, which gives a sense of structure and stability. She is very caring and listens attentively, providing a sense of inspiration and a feeling that you really have somebody on your side to make your business look, feel and sound amazing to your customers. Heather's energy is confident, helping to bring out your message and what you’re trying to say in a way that the customers will receive it. I like Heather!"

    Natassja Krusk, Skin Care Brand Founder

  • “I had the pleasure of meeting Heather over a year ago, and working with her has been an exceptional experience. From the very beginning, her strong work ethic and commitment to excellence stood out to me. She approaches every task with a level of professionalism and enthusiasm that is truly inspiring. Heather has played a big role in my development. She is always willing to share her insights and expertise. Her ability to break down challenging concepts made learning not only manageable but enjoyable. What I appreciate most is her genuine interest in my growth. She always encourages me to push my boundaries and think critically. I am incredibly grateful to have Heather as a mentor, and I look forward to continuing to learn from her.”

    Barin Rahimi, Marketing Coordinator

  • “Heather is an absolute pleasure to work with. We’ve now worked together on countless projects for different brands, and she always meets me with organization, clear direction, and a collaborative attitude. She really knows what it takes to create a successful strategy, workbacks for deadlines, and lead a multi-channel team to execution. All that, PLUS a kind heart. Can’t wait until we have another chance to work together!”

    Morgan Sands, Email Marketing Partner